Published 6 October 2026
What readers want to know before they contact you
Most people read an ad quickly. If the basics are missing, they either skip it or write to ask, and you answer the same questions again and again. Put the answers in the ad.
- Where you work: city, area and whether you receive guests, visit them or both.
- Languages you speak.
- What you offer, in plain words.
- How long a meeting lasts and what the amount covers.
- How to reach you and when you usually answer.
Say clearly what you offer and what you do not
Use words your reader would use themselves. Avoid code words you would have to explain. A clear no saves both sides time, so write your limits down as directly as your offer: for example, no calls from hidden numbers, no meetings without a first message, or services you do not do.
Describe only what is true on the day someone writes. If you offer something occasionally, say that it is occasional.
Write in your own voice
Readers notice copied slogans. Two or three short paragraphs in your own words work better than a long list of adjectives. Say what a meeting with you is like, what you enjoy about your work and what kind of guests you get along with.
Read the text aloud. If it sounds like something you would never say to a guest, rewrite it.
Compare two versions of the same ad
Vague: “Sexy and always available. Call now. Unforgettable!”
Clear: “Anna, city centre. I speak German and English. Dinner dates, company for events and private meetings at my place. Please write on WhatsApp first; I answer between 12:00 and 22:00. I do not take calls from hidden numbers.”
The second version tells the reader where, when, how and what to expect. It also filters out messages you do not want.
What to keep out of your ad
Do not promise what you cannot keep, such as being reachable at any hour. Do not use photos or text from someone else, and do not publish another person’s phone number.
Checklist before you publish
- City and area are correct.
- Languages are listed.
- Services and limits are written in plain words.
- The contact methods you want are shown, and only those.
- Every sentence is true today.
- Someone you trust has read it once, or you have read it aloud.